Consultants Are Ditching Google & Generic AI—Here’s Why Aristotle Wins

🔍 Google Search is in real danger. We interviewed 10+ knowledge workers (independent and boutique firm consultants) 🧠 last week and it was 🎇shocking to discover that all of them are using ChatGPT/Perplexity 70%-80% of times and Google Search only 20%-30%. Moreover, ChatGPT is now default and Google Search the back-up.

💡 The consultants we interviewed had an average industry experience of 25 years and we were pleasantly surprised to find how quickly they are embracing Gen-AI; far better than some traditional consulting companies.

🎯 Why GPT is winning:

🧑‍🎓 Most knowledge work requires heavy research from credible sources that can be attributed. Sub-standard research providers use Google’s SEO/SCM optimization to get on top of the page which masks the best results and ultimately bad user experience

🫂 An independent consultant needs an associate to execute tasks such as basic analytics, creating visualizations and a peer to pressure test results. Google Search doesn’t provide any of it while ChatGPT has it in Pro/Teams versions

🧰 Ability to upload documents in GPT opens endless possibilities, consultants can now glean insights much faster from trusted sources

🚀 At Aristotle, we are taking it many steps further and creating an AI associate which will empower independent knowledge workers to shine even more.